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Oct 26, 2015 New MacBook, iPad Pro show no signs of 'convergence' In reality, iPad Pro actually represents an evolution of Apple's optimization of the mix and scope of computing devices it sells. Jun 19, 2011 The Mac has outgrown the industry every quarter for the last 5 years, PC market shrank 1% year over year while the Mac market grew 28%, there are currently 54 million active Mac users, the Macbook. Apple counters Microsoft's convergence strategy with Continuity. Wide range of features and technologies it will insert into both OS X Yosemite and iOS 8 this fall, was the key to Apple's multi.
Thirty years ago today, Apple released its first Macintosh computer. To commemorate the launch, Apple has created an extensive timeline of the computers over the years, including customer testimonials, high-resolution images, and estimated usage data for every machine. Apple executives have also given several interviews to various outlets, the most interesting of which so far ran over at Macworld yesterday.
Apple Worldwide Marketing SVP Phil Schiller, Software Engineering SVP Craig Federighi, and Software Technology VP Bud Tribble all sat down with Macworld's Jason Snell to talk about where the Mac has been and where it's going. Haunted garage mac os.
“An incredible amount of thought and creativity went into the original Mac metaphor,” said Tribble. “So there are some extremely strong threads of DNA that have lasted for 30 years. The sign of the strength of them and the underlying principles behind them—that the Mac should be easily approachable and learnable by just looking at it, that it should bend to the will of the person and not bend the person’s will to the technology—those underlying threads also apply to our other products.”
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The Mac nostalgia even extends to the company's veiled jabs. Although Google and Android have long since displaced Microsoft and IBM as the main threats to Apple's bottom line these days, both Schiller and Federighi made some not-so-subtle pokes at Windows 8 and the direction of the wider PC ecosystem. Federighi said that the Mac's interface had been designed to be used with keyboards, mice, and Apple's trackpads and implied that touchscreen Macs wouldn't be coming down the pike any time soon.
“It’s obvious and easy enough to slap a touchscreen on a piece of hardware, but is that a good experience?” asked Federighi. “We believe, no.”
The execs also scoffed at the idea that Apple's desktop and mobile operating system software should converge into one, even though OS X has imported several iOS features and design cues since OS X 10.7 was released in 2011. This was an obvious swipe at Windows 8, which has received criticism from some corners for marrying its tablet-focused touchscreen interface to Windows' classic mouse-and-keyboard desktop UI.
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“To say [OS X and iOS] should be the same, independent of their purpose? Let’s just converge, for the sake of convergence? [It’s] absolutely a nongoal,” said Federighi. “You don’t want to say the Mac became less good at being a Mac because someone tried to turn it into iOS.'
By the same token, Federighi stressed that OS X and iOS would continue to share features and ideas where appropriate, much as they do today in the form of services like iCloud or apps like Notes. 'You don’t want to feel like iOS was designed by [one] company and Mac was designed by [a different] company, and they’re different for reasons of lack of common vision,' he said. This points to a future where OS X might pick up some more of iOS 7's design cues—as we pointed out in our review of Mavericks, OS X 10.9 is stuck somewhere between the new, flat aesthetic and the old heavily textured one—but not one where OS X features like freely installable non-App Store apps and command line access are suddenly yanked away from users.
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As with any forward-looking statements about products that Apple makes, none of this is set in stone—Apple has been known to talk down certain ideas just before turning around and releasing its own products centered on those ideas. Still, if you've been worried about Windows 8-style convergence in Apple's operating systems, rest assured that Apple doesn't seem interested in heading in that direction.
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The full interview is worth a read. If you're looking for other anniversary material, Senior Reviews Editor Lee Hutchinson recommends folklore.org, a collection of stories about the original Macintosh started by original Macintosh team member Andy Hertzfeld. The teardown artists at iFixit have also gotten into the spirit of things with a teardown of the original Macintosh, which is replete with their typical high-resolution images, a repairability score (7 out of 10), and griping about RAM soldered to the motherboard (some things never change). Once you've finished with all of that, go ahead and tell us about your first Mac in the comments below, if only to prevent the discussion from breaking out into an old-school Mac-versus-PC flame war.